About my company

Possible company names:

-Emerald Studios

-Silent Universe Productions

-Bright Enigma Entertainment

What we are:

-Small British advertising company

-Advertise and focus on low budget mainstream horror films

legal responsibilities when filming

When producing a film there are many different rules and regulations that need to be followed.

insurance-
when filming in different locations as a film creator you need to make sure you have the correct insurance to make sure to are insured to film there. They are permitted to have Public liability insurance in order to be able to film. The insurance is important as it covers all of the legal responsibilities of the production. For example the insurance is there if there is any injuries or damage to any of the property at the location. the insurance called also be extended if there were to be any vehicles used in the filming.
the amount of insurance that you need is based on the films itself, the locations that will be used and what will be included in the film. as my film is part needed for part of my A-level course as long as I am filming in a place that is legal for me to do so the school will often have a certain type of insurance to cover this. however every school is different therefore I will need to check if I have any restrictions before I start to film.

permission-
when filming in a public place it is more than likely that you will need to get permission before you can do so. if you are planning on filming on public land then you may need to get permission from the local authorities or councils. if you wanted to film inside a public place such as a restaurant then you will have to get permission to show their location and their name or trademark. however if you were to film outside of the building such as a restaurant that you do not need to get any type of permission.

age groups-
if you are including any actresses or actors that are under the age of 16 then they will need to have a license provided by the local authorities to allow them to e a part of a film. they will also have restricted hours as they're only allowed to work a certain amount of hours depending on their age. it is the producer and/or film maker that will have to apply for this license from the parent of the child. the parents will need to make sure that they are able to provide birth documents as well as providing a letter of authorisation from the child's school if they are taking time off.

BBFC guidelines and age classification

There are many general factors that can influence the age classification of a film. These factors are the things that that decide the particular age rating of a film.


context-
the context of a film is very important when deciding on an age classification. Things such as sex, language and violence are an issue if they are presented in the film. when deciding on the age classification it is also important that they review the manor of the behaviour that is being shown. For example if this behaviour is shown in a violent or aggressive way then the rating will be higher than if the behaviour is used in a more light hearted way as this may be seen as less offensive.


discrimination-
any content that can be seen as offensive in any way relating to race, gender, religion or sexuality must be reviewed and the age classification will depend on the strength or impact of the behaviour. If however the discrimination is being used to challenge the view rather than offend then the rating is more than likely to be lower.


drugs-
films following the guidelines of the BBFC are not permitted to show the misuse of drugs and any films that do may be cut. films that do normalise drugs may be given a higher classification than those who show drug use but also the dangers that are involved.


imitable behaviour-
classification of those films that contain imitable behaviour depends on how extreme the behaviour is. For example films that show anti social behaviour/bullying and involve objects such as weapons and knives are more likely to receive a higher classification. other films that try to promote illegal behaviour are more likely to be refused a classification and cut completely.


language-
within a film there is no set list of language that falls into each classification. the classification on language is based on how rude or offensive views may find the content. for example some people may find that sexual, religious or racial language may be very offensive as they are commonly seen as rude gestures. however due to this being based on personal guideline it is very hard to come up with a set age classification so most of these are just advised age restrictions.


nudity-
if nudity is shown In a film with no sexual content is acceptable to be shown at all age classification levels however it is not often shown in films that are rated 'U'. The films that show nudity as part of a sexual content will receive a much higher classification and will not be rated anything under '18'.


sex-
sexual activity in a film and can be anything from kissing to detailed sexual actions. it is becoming concerning to the BBFC that overly sexualised activities are becoming too normal for the younger categories. the way the classification works is that the older the age restriction the more sexual activity they are allowed to show. films who have a primary purpose of showing sexual scenes will only be shown to the adult categories that are 18 and over. films that are 'R18' rates may also only be shown at licensed cinemas.

audience research

for my audience research i asked 10 different questions to find out wha the target audience likes and dislikes in a horror film to help give me an idea of what they would like to see included in my horror film. 

For 2 of our questions which were 'do you think that home footage is effective in horror films' and 'do you find plot twists thrilling and exciting' we asked our audience to state why so we had a more detailed response. 

here are some of the responses.

Do you think home footage is effective when featured in horror films?

- makes the film more original 

- makes it more scary

- captures it as though you are seeing it 

- can create better suspense 

- adds a realistic element 

- leaves mystery 

- makes it look unprofessional

- adds to the suspense and tension and makes the audience feel more involved

-makes it more realistic

- makes the audience more attached to the characters

- more realistic

- you can see from the characters point of view

- first persons perspective, makes you feel like you're there

- can make it more scary

Do you find plot twists thrilling and exciting?

- stops horrors from being predictable 

- makes you reevaluate what you've already watched

- keeps it exciting all the way through 

- makes it more dynamic

-it can change the whole course of the film

- makes the film more exciting 

- keeps you interested in the plot

- its not always necessary

- increases intrigue in the film 

- makes it more unexpected 

- adds more of a thrill 

- builds tension

- always something unexpected

- keeps the audience engaged

plot for my horror film

For my horror film i have decided to work in a pair. I have chosen to do this as we were then able to collaborate both of our ideas and create a new idea which was better than both of our individual ideas. I also wanted to work with another student as it allows us to have a wider range of skills and resources that we can use to make our film.

Our films is about the murder of a school girl which happened around a year before the film is set. the film focuses on a group of five girls who were all friends with the girl who was murdered. however it was one of the girls five friends who killed her but the audience and other friends are not aware of this. one year later the five girls are taken hostage whilst getting on with their daily lives. they were taken hostage in a fellow classmates hose who was previously obsessed with the vicim.

The beginning of the film  is set in the school, where you see the five girls just carrying out her daily routines. within the school you can see that the girls re being watched and followed however they do not notice this and it isn't made obvious to the odic who it is that is following them. we have chosen not to show the walkers face as we think it will make the film more intense if you re not aware of who the threat is. the audience do however know that the character is a male who was obsessed with the murdered girl. this is clearly seen when you notice that he has a shrine of her in in his school locker.

The five friends are then taken hostage by the obsessive stalker. he lures one of the girls into his house whilst his parents are away for the week and used the girls phone to text her friends telling them to meet her there. the five girls are then tied to chairs as he confesses his secret love and obsession for their murdered friend. the stalker rolls up his sleeves to his shirt to reveal a bracelet that was once owned by the victim. throughout the film it will be made obvious hat she was wearing this bracelet on the night of her death.

the stalker reveals he is determined to find out which one of them murdered her. to try and get as much information as he can he results to violence and hurts the girls as well as forcing them to hurt each other. at the start of this they all stand up for themselves and fight back, however he becomes more and more forceful about making them tell the truth that the girls become more willing to join in and be a part of his awful game that he is playing. the film will revel that they are all guilty at different points as none of them have been completely honest abut what had happened. throughout the film there will be home video included of the girl and her five fiends having a good time and laughing which will represent their memories of her. there will also be flashbacks from the night of the murder. the stalkers game is set up in a 'truth or dare' style as he tired to work out who murdered the victim.

at the end of the film one of the friends finally admits to killing the victim, but only reveals this truth as the stalker almost kills her. after finding out the truth the stalker goes ahead and gets his revenge by killing her, however he then kills himself. the girls are left in the room tied up for the rest of the weekend until they are found by the boys parents when they return home.

why horror appeals to an audience

why horror appeals:

• The role of zombies is a reoccurring motif in horror films.
•  To make horror effective they have to make sure that is has realistic portrayals of human           relationships
•    Thrill when characters escape danger
•  Male death in horror is usually very violent and fast as well as unexpected
•  Women’s death is usually long and drawn out, the audience are waiting for it to happen.
• audience like the thrill without being in the situation 
•  fear without danger
•  to watch others reactions and responses 
• to feel a sense of accomplishment 
• allows the audience to escape from reality
• 
  

advertising research

Paranormal activity- 

• the target market was mainly for teens as the film was shown in college towns for anyone that wants to watch it
• some paranormal activity is a low budget horror film that was fixed in just over 1 week by Oren Peli. 
• the movie was first advertised when it was shown at a few film festivals, this went on for around a year.
• the film then came to the attention of DreamsWorks where they loved the film. 
• the film was only ever released in one city at a time. 
• there was then a website that was created for the film. when you clicked onto this website there was an option for you to vote. the vote was for the film to be shown in your city. 
• the website also stated that if it reached 1 million votes that it would be released nationwide. 
• the film had a very simple trailer
• gains views by listening to their demands
• there were Facebook and twitter ages created to allow he viewers to interact 
• the Facebook and twitter pages were proven to be more effective than a 30 second teaser trailer 

Insidious- 

• the first promotional clip from indigos was released on September 14, 2010
• The following December, the production company IM Global releases an image and sales poster for the film.
• on January the 22nd in 2011, FilmDistrict released the first teaser trailer for the film
• one month later the films theatrical trailer was made available to the public online via daily entertainment news site called Blastr. 
• the film insidious had its world premiere in the Midnight Madness program at the Toronto international film festival on September 14th, 2010.
• on 29th December 2010 it was announced that the film was going to be released on the 1st april 2011.
• it was released on DVD and Blu-ray on july 12th, 2011
• the Blu-ray disk contained 3 bonus features 
• the day before the films home release, son pictures and sangria hosted a free screening of the film. this was at the silent movie theatre in LA. this was then followed by a question and answer with the director of the film, James Wan and screenwriter Leigh Whannell.

The Conjuring- 

• the first promotional images for the conjuring were released in November 2012
• the teaser trailer for the film was released in 2012 at the New York comic con.
• this was the start the marketing campaign
• the film was heavily promoted as 'based on a true story'
• tv adverts and trailers began to feature the real life family 
• the main use of advertising was the use of social media- this was used to attract a wider audience and to interact one.
• they created twitter and Facebook account which showed interviews with the characters as well as releasing posters and short film clips