advertising research

Paranormal activity- 

• the target market was mainly for teens as the film was shown in college towns for anyone that wants to watch it
• some paranormal activity is a low budget horror film that was fixed in just over 1 week by Oren Peli. 
• the movie was first advertised when it was shown at a few film festivals, this went on for around a year.
• the film then came to the attention of DreamsWorks where they loved the film. 
• the film was only ever released in one city at a time. 
• there was then a website that was created for the film. when you clicked onto this website there was an option for you to vote. the vote was for the film to be shown in your city. 
• the website also stated that if it reached 1 million votes that it would be released nationwide. 
• the film had a very simple trailer
• gains views by listening to their demands
• there were Facebook and twitter ages created to allow he viewers to interact 
• the Facebook and twitter pages were proven to be more effective than a 30 second teaser trailer 

Insidious- 

• the first promotional clip from indigos was released on September 14, 2010
• The following December, the production company IM Global releases an image and sales poster for the film.
• on January the 22nd in 2011, FilmDistrict released the first teaser trailer for the film
• one month later the films theatrical trailer was made available to the public online via daily entertainment news site called Blastr. 
• the film insidious had its world premiere in the Midnight Madness program at the Toronto international film festival on September 14th, 2010.
• on 29th December 2010 it was announced that the film was going to be released on the 1st april 2011.
• it was released on DVD and Blu-ray on july 12th, 2011
• the Blu-ray disk contained 3 bonus features 
• the day before the films home release, son pictures and sangria hosted a free screening of the film. this was at the silent movie theatre in LA. this was then followed by a question and answer with the director of the film, James Wan and screenwriter Leigh Whannell.

The Conjuring- 

• the first promotional images for the conjuring were released in November 2012
• the teaser trailer for the film was released in 2012 at the New York comic con.
• this was the start the marketing campaign
• the film was heavily promoted as 'based on a true story'
• tv adverts and trailers began to feature the real life family 
• the main use of advertising was the use of social media- this was used to attract a wider audience and to interact one.
• they created twitter and Facebook account which showed interviews with the characters as well as releasing posters and short film clips